SEO for plastic surgery and dermatology practices, built on content your surgeon can stand behind.
Patients researching surgery or a cosmetic procedure read a lot and compare several practices before they call. Accurate, specific procedure pages written to be checked by your surgeon earn trust and rank better than generic copy.
Truvaldi builds procedure page architecture, local visibility, and sourced content for aesthetic practices, building on our work with medspas and our audit of citation integrity.
Where aesthetic practices lose consults online.
Thin or generic procedure pages
One short page per procedure, often copied from a template, gives patients little reason to trust you and gives search engines little to rank.
Content with unverifiable claims
Generic and AI-written copy can invent study citations or overstate results. In a field where decisions are serious, one inaccurate claim damages credibility.
Competing with big groups and directories
Large practices and listing sites dominate broad searches. Specific, expert content on individual procedures is where an individual practice can compete.
Photos and reviews handled loosely
Before-and-after photos need written authorization, and reviews have platform and legal rules. Getting either wrong creates risk.
Procedure-first SEO with your surgeon's expertise at the center.
We structure the work so your expertise is visible and checkable.
Procedure page architecture
A dedicated, thorough page per procedure covering who it is for, how it works, recovery, risks, and questions to ask, written for your surgeon to review and sign off.
Surgeon and credential pages
Clear provider bios and credentials, stated accurately, because expertise and trust matter for medical content.
Google Business Profile and map visibility
Profile categories, services, photos, posts, and a compliant review process to help you appear in local results.
Content integrity review
We check claims and citations against real sources and flag anything fabricated or unsupported. See our content integrity audit.
Technical SEO and schema
Clean structure, speed, and appropriate medical and local business markup so search engines understand your pages.
Consult funnel (optional)
AI consult-request qualification and after-hours reception so interested patients are captured. See our page on AI for plastic surgery and dermatology.
An audit first, then steady improvement.
Audit
We review your site, procedure pages, citations, profile, and competitors, and show you the gaps.
Build and fix
We rebuild or improve procedure pages, correct unsupported claims, and set up the profile and tracking.
Grow
Ongoing content, profile management, and monthly reporting on consult requests and visibility.
Straight answers about how SEO works.
Search results take time, and no honest provider can promise a specific ranking. Here is what we can say.
SEO takes months
Local visibility can improve within weeks to a few months. Procedure-page rankings usually take longer, especially for competitive terms.
No ranking guarantees
Nobody can promise a specific ranking. We commit to the work and to honest reporting.
Your surgeon stays in charge
Content is drafted to be reviewed and approved by your physician before it is published.
Your accounts stay yours
Your domain, website, profile, and analytics are set up in your name.
Rules and risks we build around.
These are the main issues we keep in view for aesthetic practices. They are a starting point, not legal advice, so confirm what applies to you with counsel.
Statements such as board certification must be accurate and specific, and state medical board rules govern how credentials and results are described. We state credentials only as you can document them.
Using identifiable patient images in marketing generally requires written authorization where HIPAA applies, and consent under state law and your policies.
The FTC expects health claims to be supported by competent and reliable evidence, and it has a rule against fake or misleading reviews. We source claims and never generate or edit reviews.
Sharing health-related browsing data with ad platforms has drawn FTC and HHS attention. We review pixels and analytics on pages that reveal a procedure of interest.
Plastic surgery and dermatology SEO: common questions.
How long does SEO take to work?
It depends on your market and where you start. Improvements to your Google Business Profile and local visibility can show up in weeks to a few months, while broader search rankings generally take longer, and very competitive terms can take many months. Anyone promising fast, guaranteed rankings should be treated with caution.
Do you guarantee rankings?
No. Nobody outside Google can guarantee a specific ranking, and guarantees are a common sign of a risky provider. We commit to the work we will do, clear reporting, and honest recommendations.
Who writes the procedure content?
We draft it from real sources and your practice's own approach, and your surgeon or physician reviews and approves it before it is published. We do not publish medical claims that the practice has not signed off on.
Can you use AI to write the content?
AI can help with drafting, but generic AI copy can contain invented citations and unsupported claims. Everything we publish is checked against real sources and reviewed by a person, and we can audit existing content for these problems.
Can you use our before-and-after photos?
Only with proper written authorization from each patient. We can set up a consent workflow so you have a record of what each patient agreed to.
What does it cost?
Every engagement starts with an audit and a written scope. Website projects follow our package ranges, where a website with AI tools typically runs $5,000 to $10,000, and ongoing SEO is scoped to your market after the audit.
Do you work with practices outside Arizona?
Yes. We are Phoenix-based and work remotely with practices across the United States.
Start with a free site and SEO audit.
We review your procedure pages, citations, profile, and competitors, and give you a written summary of what to fix first.