SEO and website design for home service companies that want more booked jobs.
Customers calling around for a plumber, an HVAC tech, or a roofer usually book whoever shows up and picks up first. We help you show up in the map results, on a fast website, and answer the call when it comes.
Truvaldi builds the website, runs the local SEO, and can add AI call answering and text-back so the leads you earn do not go to voicemail.
Where home service companies lose jobs.
The first to answer wins
A customer with a leak or a broken AC calls the next company when you do not pick up. Missed calls are lost jobs.
Paying for shared leads
Lead marketplaces can fill a schedule, but you pay per lead and compete with others for the same customer. Owning your own search presence reduces that dependence over time.
A one-page website
Customers search for the specific job, such as water heater replacement or roof repair. One page cannot match those searches.
Reviews decide who gets the call
In the map results, ratings and recent reviews influence who customers choose. Many good companies do not ask for them consistently.
Search, site, and call capture working together.
Choose what you need. The pieces reinforce each other.
Google Business Profile optimization
Categories, services, service areas, photos, posts, and questions set up properly, because this profile drives map-result visibility.
Review requests after every job
A simple text or email flow that asks real customers for a review right after the job, with no fake reviews and no review gating.
Service pages that match searches
A page for each real service you offer, with content that reflects how you actually work. We build location pages only for areas you really serve and avoid copy-paste city pages.
Fast mobile website
Click-to-call, a short estimate request, and optional instant-estimate tools, designed for customers who are on their phone in a hurry.
Technical SEO and tracking
Clean structure, speed, local business markup, and call and form tracking so you can see which channels produce jobs.
Call capture (optional)
AI call answering and missed-call text-back so every call gets a response, with booking and hand-off to your team. See our page on AI for home services.
An audit first, then steady improvement.
Audit
We review your profile, website, competitors, and call handling, and show you where jobs are slipping away.
Build and fix
We fix the profile and site, build the missing service pages, and set up review requests and tracking.
Grow
Monthly updates and reporting on calls, estimate requests, reviews, and visibility.
Straight answers about how SEO works.
Search results take time, and no honest provider can promise a specific ranking. Here is what we can say.
SEO takes months
Map-result improvements can show up within weeks to a few months. Broader search rankings take longer, especially in competitive trades.
No ranking guarantees
Nobody can promise a specific ranking. We commit to the work and to honest reporting.
Your accounts stay yours
Your domain, website, Google Business Profile, and analytics are set up in your name.
Reporting that ties to jobs
We track calls and estimate requests, not just clicks, so you can judge what is paying off.
Rules we build around for home service marketing.
These are the main issues we keep in view. They are a starting point, not legal advice, so check your trade and state rules.
Many states, including Arizona, require contractor license information in advertising and on websites. Confirm what applies to your trade and state, and we will place it correctly.
Call tracking and AI call answering often record calls. Recording laws vary by state, and some require every party's consent, so calls should include a clear notice.
Automated texts such as missed-call text-back are regulated under the TCPA and carrier rules. You need proper opt-out handling, and messages should stay informational.
Google's policies prohibit fake reviews and review gating, and the FTC has a rule against fake reviews. We help you ask real customers, not manufacture reviews.
Home services SEO and website design: common questions.
How long does SEO take to work?
It depends on your market and where you start. Improvements to your Google Business Profile and local visibility can show up in weeks to a few months, while broader search rankings generally take longer, and very competitive terms can take many months. Anyone promising fast, guaranteed rankings should be treated with caution.
Do you guarantee rankings?
No. Nobody outside Google can guarantee a specific ranking, and guarantees are a common sign of a risky provider. We commit to the work we will do, clear reporting, and honest recommendations.
Which trades do you work with?
HVAC, plumbing, electrical, roofing, solar, landscaping, cleaning, junk removal, pest control, and similar field service businesses.
Do you create pages for every city?
Only for areas you genuinely serve, and only when each page has useful, specific content. Mass-produced copy-paste city pages tend to perform poorly and can hurt a site.
Can AI answer my calls?
Yes. An AI voice agent or missed-call text-back can answer or respond to every call, book jobs, and hand off to your team. We set it up with call-recording notices and texting opt-outs handled correctly.
What does it cost?
Every engagement starts with an audit and a written scope. Website projects follow our package ranges, where a website with AI tools typically runs $5,000 to $10,000, and ongoing SEO is scoped to your market after the audit.
Do you work with companies outside Arizona?
Yes. We are Phoenix-based and work remotely with companies across the United States.
Start with a free site and SEO audit.
We review your profile, site, and call handling and show you where jobs are being lost, with a written summary you can keep.