Beso Wellness & Beauty
AI-powered patient education and lead-generation ecosystem
A complete website rebuild for a Phoenix medspa — 141+ pages across 15 service categories with 14+ interactive AI tools that help patients find the right treatments before they ever call.
Beso Wellness & Beauty offers dozens of treatments across aesthetics, wellness, hormone therapy, weight management, and sexual health. Their challenge was common: patients didn't know which treatments were right for them, couldn't get answers outside of business hours, and had no way to self-educate before booking. The previous website was a static brochure that generated almost no inbound leads. We rebuilt the entire digital presence from scratch.
What we built
Full website rebuild
- 141+ pages across 15 service categories
- Dual mega-menu navigation system
- Full SEO architecture with JSON-LD schema markup
- Semantic HTML with structured data on every service page
- Mobile-first responsive design
- Edge-deployed on Cloudflare Workers
14+ interactive AI tools
- Scored assessments with personalized recommendations
- Smart quizzes that match patients to treatments
- Interactive protocol builders for custom therapy plans
- AI-powered skin analysis with Claude Vision
- Lead capture at point of highest engagement
- Automated routing to relevant service pages
Content & SEO architecture
Every service page was written to educate — explaining what the treatment does, who it's for, what to expect, and how it compares to alternatives. This content strategy serves two purposes: it gives patients the information they need to make confident decisions, and it gives Google the structured, authoritative content it needs to rank the practice for high-intent search terms across all 15 service categories.
Tools deployed
9 of 10 tools link directly to the live version running on the Beso site — try them yourself.
Vitality Assessment
Comprehensive 10-dimension health evaluation with scored results and personalized service recommendations.
Try it live on Beso's site →Skin Concern Finder
Guided quiz matching patients to treatments based on skin type, concerns, and goals.
Try it live on Beso's site →AI Skin Analysis
Upload a photo for AI-powered assessment with treatment recommendations using Claude Vision.
Try it live on Beso's site →Body Contouring Picker
Match patients to the right body sculpting treatment based on target areas and preferences.
Try it live on Beso's site →Peptide Stack Builder
Interactive builder for personalized peptide therapy protocols based on health goals.
Try it live on Beso's site →Men's Protocol Stack Builder
Guided optimization protocol builder for testosterone, peptides, and wellness programs.
Try it live on Beso's site →Hormone Balance Quiz
Symptom-based quiz identifying potential hormone imbalances and recommended testing.
Try it live on Beso's site →Weight Loss Program Matcher
Match patients to medical weight management programs (Semaglutide, Tirzepatide, etc.).
Try it live on Beso's site →Sexual Wellness Assessment
Confidential assessment for sexual health treatments with discreet intake routing.
Try it live on Beso's site →IV Therapy Finder
Goal-based IV therapy matcher for hydration, recovery, immunity, and performance.
Internal toolMeasured outcomes
Results observed after launch, based on analytics and client-reported data. Directional metrics — not all baselines were available from the previous site.
Want something like this for your business?
See what we built for a Phoenix medspa — and what we could build for yours.