We audit medspa websites and find the fake DOIs.
A page-by-page audit of your service pages, treatment content, and schema markup. We verify every clinical citation, validate every JSON-LD block, and surface the E-E-A-T gaps most SEO firms never look for. Fixed price. Written report. No retainer.
Patterns we see on nearly every medspa site.
These are not hypotheticals. Each one is drawn from real audits of real practice websites — many of them built or expanded using generative AI without a technical or clinical reviewer in the loop.
Fabricated clinical citations
AI-generated service pages routinely cite DOIs, PubMed IDs, and journal articles that do not exist. We verify every citation on every page — dead links, phantom DOIs, misattributed authors, and studies that were never published. Sometimes the citation is real but the finding is misrepresented; we flag that too.
Malformed JSON-LD schema
Broken MedicalProcedure, MedicalBusiness, and FAQPage blocks that fail Google's Rich Results Test but never generate a visible error. We validate every schema block, check field coverage against the ontology, and identify where structured data is silently ignored.
Schema/content mismatch
Pages that claim a board-certified physician in the schema but never mention the physician in visible content. Procedure pages with pricing in JSON-LD that contradicts the actual pricing page. These mismatches erode trust with both search engines and reviewers.
E-E-A-T gaps
Missing author bios, no medical reviewer attribution, absent credentials, no "last reviewed" dates, and clinical claims stated without any expertise signal. Google's YMYL guidelines are unforgiving here — and medspa content is squarely inside YMYL.
Treatment page thinness
Service pages under 400 words that read like AI templates, indistinguishable from every competing practice within a 25-mile radius. We identify which pages need substantive rewrites and which ones can be salvaged with additions.
Local SEO misconfiguration
NAP inconsistencies across the site, footer, schema, and Google Business Profile. Missing LocalBusiness or MedicalBusiness attributes. Service-area markup that fails to associate procedures with the practice location.
7 service pages audited for a Phoenix-area medical aesthetics practice.
The practice had rebuilt its site the previous year using an agency that leaned heavily on generative content. Traffic was flat. Consultation bookings were down. The owner suspected the content was thin but didn't know where the actual damage was.
Across 7 audited pages we found: 11 fabricated citations (7 non-existent DOIs, 3 misattributed studies, 1 PubMed ID that pointed to an unrelated cardiology paper), 4 malformed MedicalProcedure schema blocks that Google was silently discarding, 2 pages where the JSON-LD claimed a board-certified physician the practice does not employ, and a "last medically reviewed" date on every page that predated the practice's founding.
The remediation list came out to 34 prioritized items across content, schema, and E-E-A-T. The practice took the report to their existing agency and had it corrected in three weeks. Rankings on their two highest-margin procedure pages recovered within the following quarter.
Everything in the $2,500 audit.
Scope beyond 15 pages: +$120/page. Rush turnaround (4 business days): +50%.
Common questions.
Why do medspa sites have fabricated citations in the first place?
Most were built or expanded using generative AI. Language models are trained to produce citation-shaped text, and they will confidently invent DOIs, PubMed IDs, and study titles that look real but do not exist. Nobody catches it because verifying a citation takes 30 seconds per reference and nobody on the marketing team is doing that work. We do.
Is this an SEO audit or a compliance audit?
Both, functionally. Fabricated clinical citations are an E-E-A-T problem for Google and a credibility problem for state medical boards and the FTC. We surface the technical SEO issues alongside the content-integrity issues because in medical aesthetics they overlap constantly.
What if we have more than 15 pages?
Pages 16+ are audited at $120/page as an add-on. Most practices we work with have 8–20 core service pages that account for the bulk of organic traffic; those are the ones that matter.
Do you fix the issues you find, or just report them?
The audit is a report. Remediation is a separate engagement — either you hand the report to your existing web team, or we quote rewrites and schema fixes based on scope. There is no upsell pressure; the report is yours regardless.
What does the 7–10 business days timeline look like?
Kickoff within 48 hours of payment. Draft findings by day 6–7. Final report and walkthrough call within 10 business days. Rush turnaround (4 business days) is available for +50%.
Book the audit.
Tell us about your practice and the pages you want reviewed. We invoice on kickoff and start within 48 hours.